[PLACEHOLDER]
Episode cover art — 16:9
studio still with guest
Premiere
Episode cover art — 16:9
studio still with guest
Podcast · Kuala Lumpur — since November 2024
Real things. Real stories. My way.
Unscripted conversations with the people Malaysia actually talks about. Hosted by Aidid Marcello: twenty years behind the camera, now in front of the mic.
- Views
- 36M+
- Episodes
- 80+
- Community reach
- 300K+
- Engagement rate
- 5.62%
About — the show & the host
Twenty years behind the camera taught Aidid one thing — the best stories arrive when people forget the red light is on.
Aidid Marcello spent two decades inside Malaysian broadcasting — joining TV3 in 1998 and rising to Executive Producer, shaping the shows the country watched at dinner. In 2011 he founded MQ Digital, producing for the region's biggest broadcasters. Then he did the thing producers rarely do: he sat down in front of the microphone.
AididitMyWay is what happens when a lifelong storyteller stops directing other people's stories. Religious leaders, culinary legends, and everyday people with extraordinary stories all sit in the same chair. No script, no filter — just honest conversation, exactly the way it happened.
Journey — the story so far
The career that built the conversations.
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1998
The broadcast begins.
Joins TV3 at nineteen — the start of a twenty-year run inside Malaysian broadcasting.
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2004
Rising through the ranks.
Becomes Senior Producer at TV3, leading productions watched by millions at the dinner table every evening.
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2011
Building from the outside.
Founds MQ Digital — producing content for the region's biggest broadcasters and brands.
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2016
A chapter closes.
Leaves TV3 after eighteen years as Executive Producer, Creative Marketing. Two decades of storytelling in hand.
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2024
The mic goes live.
AididitMyWay launches in November. No script, no safety net — just honest conversation with the people Malaysia actually talks about.
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2026
The story is still being written.
Eighty-plus episodes. Thirty-six million views. A 5.62% engagement rate that no algorithm manufactured. And the best guests haven't sat down yet.
Latest Episode
Archive — the episode ledger
Eighty-plus conversations. All without a script.
Tok Abah
EP 78 · 64 min
EP 78 · 64 min
Latest episode
Live long, laugh longer — age, loss & staying funny
Ustaz Don Daniyal
EP 64 · 71 min
EP 64 · 71 min
EP 64
Preaching in the algorithm era — faith on the feed
Chef Wan
EP 52 · 58 min
EP 52 · 58 min
EP 52
Cook, shout, love hard — the unfiltered Chef Wan
Midah Khan
EP 41 · 62 min
EP 41 · 62 min
EP 41
Four decades in front of the camera — comedy, grit & survival
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EP — · — min
EP — · — min
Coming soon
More episodes — set your YouTube API key to auto-load
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EP — · — min
EP — · — min
Coming soon
More episodes — set your YouTube API key to auto-load
Full archive on YouTube — every episode, any time.
Clips — shorts distribution
One conversation, distributed multiple ways.
Every episode is cut into shorts and pushed across five platforms, seven to twelve clips a week. The conversation doesn't stay in the studio — it follows you into the feed.
- Total shorts views
- 36.37M
- Engagement rate
- 5.31%
- Clips per week
- 7–12
- TikTok
- YouTube
- Threads
Merch — wear the conversation
The brand you can take with you.
Apparel
Hoodie
Apparel
Shirt
Apparel
Sweatshirt
Apparel
Gym Shirt
Partners — for brands
Put your brand in the right conversation.
A 300K-strong community and a 5.62% engagement rate — earned by talking straight, not selling hard. Your brand joins the conversation the same way.
Visual
Pop-Up Graphics
Lower-third brand graphics on screen at the moments that matter — your logo, exactly where eyes are already looking.
Spoken
Host Mention
Aidid weaves your brand into the conversation — his words, his way. The kind of endorsement you can't script from the outside.
In-studio
Product Placement
Your product on the table, in frame, in use — present for the whole episode. Organic visibility that lasts the full runtime.
Presence
Guest Appearance
A seat in the studio for your founder, expert or brand ambassador. A real conversation — not a sales pitch.
Audio
Podcast Ads
Pre-roll or mid-roll spots woven into the audio feed — heard by listeners wherever they tune in, on every platform.
Social
Hashtag & Caption Inclusion
Your brand hashtag and mention built into every episode's social captions — reaching the feed alongside every new drop.
All-In-1 Package — everything included
One episode. Every placement.
- Pop-Up Graphics
- Host Mention
- Product Placement
- Guest Appearance
- Podcast Ads
- Hashtag & Caption
Studio — production for hire
The studio behind the show — now open to yours.
Same studio, same crew, same craft that built AididitMyWay — available to book for your own podcast, brand series, or one-off shoot.
01 — Full Production
All-in-One Podcast Service
Record a complete podcast with Aidid Marcello as your host, inside a professional studio built for real conversation.
- Aidid Marcello as Host
- Professional Studio Setup
- Multi-Camera Production
- Audio & Video Recording
02 — Studio Rental
Bring Your Own Podcast Team
Bring your own host and production crew, and use our premium studio and equipment like it's your own.
- Access to Studio Space
- Professional Podcast Equipment
- On-Site Technical Support
- High-End Sound Treatment
03 — On Location
Mobile Podcast Service
Can't come to us? We bring a complete professional podcast setup directly to your office, event, or activation.
- Setup at Your Location
- Events & Conferences
- Brand Activations
- Full Mobile Equipment
Ready to book the studio? Let's talk production.
Enquire About Production ServicesListen — anywhere you already are
Already on the platforms you live in.
Community — the inner circle
Join the people behind the conversations.
More than listeners. A real community — early access, exclusive drops, and conversations that go deeper than the episode.
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Exclusive Merchandise First access to limited drops and member-only pieces before they go public.
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Special Activities Meetups, live recordings, and behind-the-scenes experiences you won't find anywhere else.
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Community Discussions A space to talk, share, and connect with people who actually listen — not just scroll.
Let's talk.
Listeners & guests
Got a story worth telling — or someone we should sit down with? Your story could be the next episode.
Brands & partners
Media kit, rates and availability — one email away. We reply like we talk: fast and straight.